How was the strategy implemented?
As with previous projects, the amount of renderings was a particular challenge in the case of ANKER:
After the selection of carpets for the configurator had been made, RenderThat generated the digital images on the computer. For each model, the team had to consider all properties including
colour, pattern and structure – this resulted in almost 400 carpets. The 4 camera modes (Top View, Main View, Close Up and 360°) resulted in 4 images per carpet model. Every model can be used in every scene, as RenderThat prepared the scenes in a way that as many synergies as possible are used. RenderThat carried out a thorough colour proofing for a particularly realistic product visualization. Using the most common colours (these were provided in advance as samples by ANKER), the team defined the exact colour settings for the respective scenes. With the help of a HDR reference monitor and a light booth, daylight, studio light and shop light were simulated. After a few tests, the right colours were determined.